Beyond RFM: Taste-Based Promo Routing
+234.2% precision lift over the marketing industry standard
+234.2%
Weighted precision@10 lift, Kornerway vs RFM baseline
Kornerway PAM
0.501
RFM baseline
0.150
Winning archetypes
Where the engine needs help: catalog enrichment required
Root cause: catalog metadata depth
Promo titles in this dataset average 20-40 characters with no descriptions.
Category-mean cosines: 0.976-0.998 (effectively identical in 10-dimension space).
Per-archetype precision@10
| Archetype | KW P@10 | RFM P@10 | Lift |
|---|---|---|---|
| cantonese_traditional_group | 80.0% | 0.0% | ∞ |
| business_lunch_regular | 70.0% | 0.0% | ∞ |
| light_lapsed | 0.0% | 0.0% | +0.0% |
| family_weekend | 80.0% | 0.0% | ∞ |
| western_contemporary_couple | 90.0% | 0.0% | ∞ |
| wine_special_occasion | 20.0% | 100.0% | -80.0% |
| race_day_enthusiast | 0.0% | 0.0% | +0.0% |
| sports_facility_power | 0.0% | 100.0% | -100.0% |
5x5 Pairwise Cosine Matrix
| birthday | dining | events | membership | racing | |
|---|---|---|---|---|---|
| birthday | 1.0000 | 0.9804 | 0.9819 | 0.9931 | 0.9765 |
| dining | 0.9804 | 1.0000 | 0.9980 | 0.9914 | 0.9959 |
| events | 0.9819 | 0.9980 | 1.0000 | 0.9907 | 0.9980 |
| membership | 0.9931 | 0.9914 | 0.9907 | 1.0000 | 0.9855 |
| racing | 0.9765 | 0.9959 | 0.9980 | 0.9855 | 1.0000 |