By analysing a member’s past behaviour across all taste dimensions, Kornerway projects where their engagement is heading — not just where it has been. When a member’s recent activity shifts across several dimensions at once, that pattern signals a change in what they want from the club. Kornerway reads these shifts and proactively routes different promotions to these members — before disengagement or new opportunity becomes visible in raw transaction data.

The red outline is their long-run baseline. The green filled shape is their recent activity. Where the two diverge, engagement is shifting.